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If we ain’t moving with the times, we’re getting left behind. This was the gist of our last “Open Your Mind Grapes” (#OYMG*) session. This particular session focused on staying relevant in the wonderful (and ever-changing) world of marketing.   For #OYMG Vol.3 we listened to a Michael Stelzner [CEO and founder of Social Media Examiner] podcast. He interviews renowned author Mark Schaefer [co-host of Marketing Companion podcast] on his new book, Marketing Rebellion: The Most Human

Wednesday morning came around and everyone was on time, looking surprisingly well-rested and attentive. We’d all done our social media checks and already made coffee, and we were ready to hit the lights in anticipation of #OYMG* Vol.2. What? Were we actually sticking our resolutions? Was that the sweet taste of accomplishment? Simon Sinek, author, and motivational speaker lead the talk. Okay, we clicked play on a 2009 TED talks presentation but wow, Simon really knows how

At the beginning of the year, we all walked into the agency with a post-holiday glow (some of us looking fresher than others). Passing around the talking stick, we traded Yuletide tales and merry mishaps alike, each cheekily trying to outdo the other. But then it was back to business, back to the digital drawing board. Many sentences lead with ‘so this year the agency is going to THIS…’, ‘this year the agency is going

500MB business fibre line? Check. Asus 144hz monitors? Check. Nvidia 1080 Ti GPU with 16GB ram? Check. Full RGB corsair peripherals? Check. Corsair T1 race seats? Check. There's a reason why their tagline is 'Play Seriously'. We’d been working with ATK Arena since its inception, building the brand from logo mark to marketing strategy, humbler beginnings when it was still ATK Shack. It was already cool back then but the newer, bigger, better version had

On 21 June, Instagram unleashed IGTV on the world, getting us all excited and thinking ‘uh-oh YouTube, these guys are coming for you!’ As if they’d been given warning and without a moment’s hesitation, brands hopped on the bandwagon and started playing the IGTV game with verve and vigour. Fashion house Louis Vuitton released their 12 minute Men’s Spring/Summer 2019 fashion show and it was something glorious to behold. Buzzfeed, who have been creating content for

In a not-so-far-away place, not so long ago, a couple of kids formed a collective. With a penchant for uncurbed creative and a fresh take on big corporate culture, they set out to ditch their suits and do things differently. And so the 411 Agency was born. Today, the 411 is a tight-knit, multi-skilled team with big agency ability and small agency agility. Without the systems and processes that control big agencies, they have the